AU declares 2017 AFRIMA open on May 2

By: HighCelebritySquard

The calendar of events for the 2017 All Africa Music Awards (AFRIMA) in

partnership with the African Union will be formally opened on Tuesday,

May 2 at a joint AUC-AFRIMA cultural conference to be held in

Johannesburg, South Africa.

The 2017 entry submission timeline for the prestigious continental

awards will also be revealed at the joint conference expected to have in

attendance AU officials, members of the International Committee of

AFRIMA, past AFRIMA winners and nominees from Southern African, South

Africa government officials, media executives in Southern Africa and

other stakeholders in the creative/entertainment industry in Africa.

Speaking about the calendar unveiling and cultural conference themed

‘’Enhancing the Creative Power of the African Youth’’. Director of Brand

Communication, AFRIMA, Ms. Matlou Tsotetsi, explained that ‘’the impact

of AFRIMA as an awards which places premium value on the talents and

their creative works keep reverberating across the continent’. This

informs the carefulness and details that goes into planning our events

in a way which puts the artiste and the cultural heritage of our

continent first”.

“2016 was a phenomenal year for AFRIMA. The awards ceremony hosted by

Lagos State of Nigeria between November 4 to 6 was a cultural fiesta

with nominees and invited guests turning up in thousands for the

three-day of events in Lagos. About 40 well-known Africa artistes

performed at the AFRIMA Music Village to a live audience of over 25,000

and thousands more watching live from different locations in Africa”.

Ms. Tsotetsi stated further that the event slated for South Africa was

timely to utilise and explore the interest shown by government and other

entertainment stakeholders in South Africa in hosting 2017 AFRIMA

events.

“The annual AFRIMA experience is one-of-its-kind and we are strongly

driven to see this replicated over and over again in other countries.

I’m very excited to say my home country is reaching out to AFRIMA purely

on the merit of AFRIMA’S values and to be part of this unique awards

platform that unites Africans through the joyous celebration of

excellence in music”.

All Africa Music Awards, AFRIMA, is an iconic continental award

conceptualized to celebrate the rich musical heritage of the African

race. In partnership with the African Union, AU, the continental award

project seeks to reward excellence in the continent’s music and media

Industry as well as maximally expose African tourism and culture to a

Worldwide audience.